I'm still trying to figure this promotional thing out but really it takes a little bit of research. What I do know is that you shouldn't start off just dumping your money in so many differenyt pots. It's hard to keep track of whats working and whats not. Secondly, I wouldn't start off spending money at all. Free traffic is the most genuine traffic to grab, plus it's free!!!!
These are a few things you can try, let me know how they work out for you!!!! I hope they give you what you are looking for.
1. Submit your site to Google,
2.submit your site to Yahoo
3.Make sure you have an email signature at the bottom of EVERY email that you send
4.Submit to yellowpages.com
5.submit your website to Google local business.
Ok those are just a few that I know of, I can give you a handful of other FREE ways to get genuine traffic to your website, but I'll break it up just in case you are looking for more.